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Welcome to Focus Optics  Buy New & Used Optical Equipment, for Bird Watching, Ornithology & Sports, In-store and Online    

Focus Optics is situated in the countryside just outside Coventry, and has been specialising in the sale of new and used birdwatching equipment, optical equipment for sports and outdoor activities, as well as outdoor gear such as clothing, bags, and accessories, since 1981. 
Whether you're a dedicated or casual birdwatcher, ornithologist, astronomer, rambler, sports enthusiast or simply enjoy the great outdoors, we have the right optical equipment for you: a wide range of new and used binoculars, telescopes and tripods are always in stock, in addition to various harnesses, phone adaptors, cases and more. 
Focus Optics stocks optical equipment and sports optics from leading manufacturers: Bresser, Celestron, Hawke, Hilkinson, Leica, Opticron, Steiner, Swarovski, RSPB, Vanguard, Viking, Vortex and Zeiss. We offer friendly, expert technical advice to assist you in your choice of optical equipment, whether new or second-hand. We regularly hold events in our Coventry nature reserve, including exhibits from our optical equipment suppliers, talks from local ornithological groups, craft stalls and guided walks around our reserve. We can also provide birdwatching tours of our reserve in Coventry, a perfect opportunity to try out your new optical equipment, and a fun experience for the budding ornithologist! 
As well as selling and demonstrating optical equipment here at Focus Optics, we offer some in-house repair services for your bird watching equipment, astronomy and sports optics. We also facilitate a secure shipping service to many manufacturers for servicing and repair, so if your optical equipment isn’t performing as it should, get in touch with Focus Optics and we’ll do our best to restore it to working order. 
We stock a range of high-quality outdoor clothing by Country Innovation, Highland Outdoors, Paramo and Tilley hats. Optical equipment accessories such as tripod carriers, equipment bags and harnesses are also available at Focus Optics, either online or at our store in Coventry, as well as a range of sports optics. 
To attract birds to your garden we offer a wide range of bird feeders and feeding accessories, together with a large variety of bird food products at competitive prices. Visit us in Coventry to see our full range, and pop into our ornithology centre to see some of the different species of bird that regularly visit our private nature reserve. 
OPENING HOURS: 9.00 - 17.00 Monday to Saturday inclusive. 
Although the carpark is gravel, we do have wheelchair access to both departments. 

Ornithological Centre near Coventry 

Situated in the West Midlands countryside, our private nature reserve and optical showroom is the ideal location to test your new optical equipment. We have a large pool that is flanked by bird feeding stations, providing the ideal habitat for a variety of different species. Our visitors from across Coventry, the UK and worldwide can enjoy testing their brand new and used optical equipment to appreciate our beautiful setting, as well as catch a glimpse of many of our 86 species of wildlife. 
We are flanked by mixed woodland and open wildflower meadows in the nearby areas, and due to our elevated position, we are also on a number of bird migration routes which are not usually open to the public. You can take this opportunity to use our high quality optical equipment to look for some rare species that frequent us here at Focus Optics. 
So why not pop in and visit our ornithology centre? Our cheerful and friendly staff are on hand to offer advice on birdwatching, sports optics, astronomy equipment and more, in addition to the outdoor accessories you’ll need, including clothing, harnesses, and birding books. 


Ultra-Light Bino Harness 
Making light work of carrying those heavy binoculars all day 
Phone Skope 
Record those rarities, uncertainties 
or just provide a viewing screen for a group... 
Hilkinson Natureline 8x34 / 10x34 
A great starter binocular or additional binocular to keep on the windowsill or in the glovebox of the car! 
For £89.95 and £99.95 respectively. 
We support, promote and work closely with a number of charities and related organisations. 
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